Notes on growing a landscaping business.
What we learn running Google Ads for landscaping contractors: targeting, landing pages, and measuring ad spend in booked jobs.
25 min read
Landscaping Lead Generation: 8 Channels Ranked by Cost Per Booked Job
A cost-per-booked-job breakdown of Google Ads, LSAs, Angi, Facebook, referrals and direct mail for landscaping contractors. Real economics, not marketing ideas.
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4 min read
10 Google Ads strategies that get landscaping contractors more customers
Ten changes that separate a landscaping ad account that books work from one that just spends. No theory, just the specific moves, in the order we'd make them.
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1 min read
Your landing page decides your cost per job more than your ads do
Two contractors can run identical campaigns and pay wildly different costs per booked job. The difference is almost always the page after the click.
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1 min read
The searches that quietly drain a landscaping ad budget
Job seekers, DIY researchers, and bargain hunters click ads too. What separates buying searches from budget burners, with examples.
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1 min read
Stop grading your ads on clicks. Grade them on booked jobs.
Clicks and impressions tell you your ads ran. They don't tell you what paid work came back. The measurement shift that changes how you spend.
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