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Terms of Service

Effective June 17, 2026 · Last updated June 17, 2026

These Terms of Service ("Terms") are a binding agreement between Ribbler ("Ribbler," "we," "us," or "our"), and the business that registers for, accesses, or uses our Services ("Customer," "you," or "your"). By creating an account, signing an order form, or otherwise accessing or using the Services, you agree to be bound by these Terms. If you do not agree, you may not access or use the Services.

You represent that you are entering into these Terms on behalf of a business and that you have the authority to bind that business to these Terms. The Services are intended for business use only and are not directed to consumers.

1. Definitions

"Services" means Ribbler's software platform and related services, including AI-assisted management of Google Ads campaigns, revenue attribution and reporting, the Customer-facing dashboard, hosted landing pages, and any associated tools, features, or support we make available.

"Account" means the account you register to access the Services.

"Customer Data" means data and content you provide to us or that we collect, process, or generate on your behalf in connection with the Services, including your business information, campaign data, lead and inquiry data, and revenue data.

"Third-Party Services" means products, services, or platforms not owned or controlled by Ribbler that interoperate with the Services, including but not limited to Google Ads, Google services, call- and form-tracking providers, and customer relationship management (CRM) platforms.

"Revenue Records" means the data and records you use or provide to track your customer revenue, whether through a CRM platform, a spreadsheet, exported reports, or any other format or system you use or share with us for revenue attribution.

"Advertising Spend" means amounts paid to advertising platforms (such as Google) to run advertisements. Advertising Spend is separate from the Fees and is described in Section 7.

"Fees" means the subscription and service fees payable for the Services, as described in Section 8 and in any applicable order form or plan you select.

2. Eligibility and Accounts

To use the Services, you must register an Account and provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account. You agree to notify us promptly of any unauthorized use of your Account.

The Services may provide different access roles and permission levels. You are responsible for managing the users you authorize and for ensuring that each authorized user complies with these Terms.

3. Description of the Services

Ribbler provides a software platform built for service-business advertising and revenue attribution. The Services may include, without limitation:

  • Setup, management, and optimization of Google Ads campaigns on your behalf, including the use of automated and AI-assisted methods;
  • Configuration of call- and form-tracking and connection of advertising data to your CRM, spreadsheet, or other Revenue Records to produce revenue attribution and reporting;
  • A dashboard for viewing performance, reporting, and account information; and
  • Hosted landing pages served under a subdomain of your own domain.

The specific features available to you may depend on the plan or package you select and may change over time as described in Section 14.

4. Customer Responsibilities

To enable us to provide the Services, you agree to:

  • Provide and maintain accurate business information and timely cooperation;
  • Grant and maintain the access we reasonably require, including access to your Google Ads account, your CRM or other Revenue Records, tracking tools, and the ability to configure a subdomain of your domain for hosted landing pages;
  • Authorize us to access and use information published on your website (such as services, service areas, business details, and other content) for the purpose of providing the Services, including building landing pages, preparing advertising, and performing revenue attribution;
  • Maintain your own accounts with, and comply with the terms of, any Third-Party Services;
  • Ensure that all content, claims, business information, reviews, licensing details, and other materials you provide or approve for use in advertising or on landing pages are accurate, not misleading, and lawful; and
  • Comply with all applicable laws and with the advertising policies of any platform on which your advertisements run.

You are solely responsible for the accuracy and legality of the business claims, offers, pricing, warranties, and representations made in your advertising and on your landing pages. We rely on the information you provide and approve.

5. Authorization to Act on Your Behalf

You authorize Ribbler to access and operate the accounts, tools, platforms, Revenue Records, and website content you connect, provide, or make publicly available, for the purpose of providing the Services, including creating, modifying, pausing, and optimizing advertising campaigns, configuring tracking, performing revenue attribution, and managing hosted landing pages. You may modify or revoke this authorization at any time, but doing so may limit or prevent our ability to provide the Services.

6. Third-Party Services and Integrations

The Services interoperate with Third-Party Services that are provided by other companies and are governed by those companies' own terms and policies. Ribbler does not control and is not responsible for Third-Party Services, including their availability, performance, pricing, policies, or any changes they make. Your use of a Third-Party Service is solely between you and that provider.

We are not liable for any loss or disruption arising from a Third-Party Service, including the suspension, restriction, or termination of any advertising account or the rejection or disapproval of any advertisement by an advertising platform.

7. Advertising Spend

Advertising Spend is separate from and not included in the Fees. You pay all Advertising Spend directly to the applicable advertising platform (for example, Google) using your own payment method on your own advertising account. Ribbler does not receive, hold, fund, or process Advertising Spend, and we do not mark up Advertising Spend.

You are responsible for setting and funding your advertising budget and for all charges incurred on your advertising accounts. You acknowledge that advertising costs are determined by the advertising platform and by market conditions outside our control.

8. Fees and Payment

You agree to pay the Fees for the Services in accordance with the plan or package you select and any applicable order form. Fees are billed on a recurring (for example, monthly) basis in advance and, unless otherwise stated, automatically renew for successive periods until cancelled in accordance with Section 9.

You authorize us (or our payment processor) to charge your designated payment method for the Fees and any applicable taxes on each billing date.

Fees are exclusive of taxes, and you are responsible for all applicable sales, use, and similar taxes, other than taxes based on our net income.

Except as expressly stated in these Terms or required by law, all Fees are non-refundable, and Fees paid for a billing period are not refundable or pro-rated upon cancellation.

If a payment is not successfully settled, we may suspend or limit your access to the Services until payment is received.

We may change our Fees, plans, or packages from time to time. We will provide reasonable advance notice of any Fee change, and the change will take effect at the start of your next billing period. Your continued use of the Services after a Fee change takes effect constitutes acceptance of the new Fees.

9. Term, Renewal, Cancellation, and Suspension

These Terms remain in effect for as long as you have an Account or use the Services. Unless you have agreed to a fixed term in an order form, the Services are provided on a recurring, month-to-month basis.

You may cancel at any time through your Account or by contacting us. Cancellation takes effect at the end of the then-current billing period, and you will retain access to the Services through the end of that period. You will not receive a refund for the current or any prior billing period.

We may suspend or terminate your access to the Services, in whole or in part, if you breach these Terms, fail to pay Fees when due, use the Services unlawfully or in a way that risks harm to us, you, or others, or if required to do so by a Third-Party Service or by law. Where practicable and not prohibited, we will provide notice before suspension or termination.

10. No Guarantee of Results

The Services are provided on a reasonable-efforts basis, and Ribbler does not guarantee any particular results. Without limiting the foregoing, we do not guarantee any specific number of leads, calls, form submissions, customers, conversions, sales, revenue, return on ad spend, cost per result, search ranking, ad placement, ad approval, or any other outcome.

Advertising performance depends on many factors outside our control, including advertising-platform algorithms, policies, and pricing; competition; seasonality; market conditions; the accuracy and appeal of the materials you provide; your budget; your ability to respond to and convert leads; and the operation of Third-Party Services. Any examples, benchmarks, projections, or past results we may share are illustrative only and are not a promise or guarantee of future results.

11. Intellectual Property

Ribbler IP. The Services, including the platform, software, dashboards, templates, designs, methodologies, models, documentation, and all related intellectual property, are and remain the exclusive property of Ribbler and its licensors. Subject to these Terms and your payment of Fees, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services for your internal business purposes during the term. No rights are granted except as expressly set out in these Terms.

Customer IP. As between the parties, you retain all rights in your business name, logos, brand assets, content, reviews, and other materials you provide ("Customer Materials"), and in your Customer Data. You grant Ribbler a non-exclusive, worldwide license to use, host, reproduce, modify (for formatting and display), and display the Customer Materials and Customer Data solely as necessary to provide, maintain, and improve the Services for you. Landing pages and advertising created for you using Customer Materials are operated under your brand and, to the extent they incorporate your Customer Materials, are owned by you; the underlying templates, code, and platform remain Ribbler IP.

Feedback. If you provide suggestions or feedback about the Services, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.

Aggregated Data. We may collect and use aggregated and de-identified data derived from use of the Services for any lawful business purpose, including to operate, analyze, and improve the Services, provided that such data does not identify you or any individual.

12. Customer Data and Privacy

You own your Customer Data, including lead and revenue data generated through the Services. We process Customer Data to provide the Services and as described in our Privacy Policy, which is incorporated into these Terms by reference. You are responsible for ensuring that you have all necessary rights and consents to provide Customer Data to us and to permit our processing of it, including any personal information relating to your own leads and customers. Where we process personal information on your behalf, we do so in accordance with applicable law and our Privacy Policy.

13. Acceptable Use

You agree not to, and not to permit any user to:

  • Use the Services in violation of any applicable law or any advertising-platform policy;
  • Provide false, misleading, deceptive, or fraudulent content for use in advertising or on landing pages;
  • Infringe or misappropriate the intellectual property or other rights of any third party;
  • Interfere with, disrupt, reverse engineer, or attempt to gain unauthorized access to the Services or related systems;
  • Resell, sublicense, or make the Services available to any third party except as expressly permitted; or
  • Use the Services to transmit malware or to engage in any harmful, abusive, or unlawful activity.

14. Modifications to the Services and These Terms

We may modify, enhance, or discontinue features of the Services from time to time. We will not materially reduce the core functionality of a plan you are paying for during a billing period without reasonable notice.

We may update these Terms from time to time. If we make material changes, we will provide reasonable notice (for example, by email or through the Services). Changes take effect on the date stated in the notice, and your continued use of the Services after that date constitutes acceptance of the updated Terms.

15. Confidentiality

Each party may have access to non-public information of the other party ("Confidential Information"). The receiving party will use Confidential Information only to perform under these Terms and will protect it using reasonable care. Confidential Information does not include information that is or becomes public through no fault of the receiving party, was lawfully known before disclosure, or is independently developed. This section does not limit our use of aggregated and de-identified data as permitted in Section 11.

16. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, RIBBLER DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTY THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR WILL PRODUCE ANY PARTICULAR RESULT. WE ARE NOT RESPONSIBLE FOR THIRD-PARTY SERVICES OR FOR ANY MATTER OUTSIDE OUR REASONABLE CONTROL.

17. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, OR DATA, ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, RIBBLER'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE TOTAL FEES PAID BY YOU TO RIBBLER FOR THE SERVICES IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. RIBBLER WILL HAVE NO LIABILITY FOR ANY ADVERTISING SPEND.

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

18. Indemnification

You will defend, indemnify, and hold harmless Ribbler and its officers, directors, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your Customer Materials or Customer Data, your business operations, your advertising claims and offers, your use of the Services in breach of these Terms, or your violation of any law or third-party right.

19. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. The parties agree that the exclusive venue for any dispute not subject to alternative resolution will be the state and federal courts located in Delaware, and each party consents to the jurisdiction of those courts. Before filing any claim, the parties agree to attempt in good faith to resolve the dispute informally by contacting one another.

20. General

Entire Agreement. These Terms, together with the Privacy Policy and any order form, constitute the entire agreement between the parties and supersede all prior agreements on the subject.

Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

Severability. If any provision is held unenforceable, the remaining provisions will remain in full force, and the unenforceable provision will be modified to the minimum extent necessary.

Waiver. A party's failure to enforce any provision is not a waiver of its right to do so later.

Force Majeure. Neither party is liable for any failure or delay caused by events beyond its reasonable control.

Notices. Notices to Ribbler must be sent to support@ribbler.com. We may provide notices to you by email to the address on your Account or through the Services.

Relationship. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

21. Contact

If you have questions about these Terms, contact us at support@ribbler.com.